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Apex Coaching · Sale, Manchester

The gym in Sale for people who don't like gyms…

Build strength, gain confidence, and train in a way that fits around YOUR life... with expert coaching and a room full of people cheering you on. It's exactly why we created our 6-Week Foundations Programme. Apply below and we'll send you all the details.

0+ people coached in Sale
0 minutes per session
0 coached sessions a week
0 weeks to build the habit

The Gym.

A gym that doesn't feel like a gym.

It's literally the reason Apex was born... to give normal people the opportunity to feel incredible, in a space that isn't judgemental.

We started in 2022 to take the confusion and the intimidation out of training. No egos, no guesswork, no feeling like everyone's watching you.

You won't find rows of equipment or queues of people here. It's a clean, large, premium space that's completely private... members only, the opposite of a crowded public gym. And there's always an expert coach in the building, showing you exactly what to do, in a safe space to do it.

See what a session looks like →
Members of Apex Coaching together on the gym floor in Sale
Apex Coaching · Sale

How We Work.

The three pillars.

01

Private group sessions.

Coach-led, 45 minutes a session, group personal training. Every session is structured around using weights safely, taught by the coaches, and getting fitter. You'll never walk in and wonder what you're supposed to do. That's our team's job... to teach you.

02

A coach by your side.

Coaching in every session from someone who knows your name and your specific goals... plus check-ins numerous times a week, help with nutrition and diet, and no question left untouched. All you have to do is turn up through that front door. We'll handle the rest.

03

A like-minded, amazing community.

Most of our members never lifted a weight before they walked in. We run regular socials in Sale, workshops on-site, and a community of others who care for you with no judgement. And yes... we enforce a strict no d**khead policy, so you're in safe hands.

How It Works.

What a normal week
at Apex looks like.

The scariest part of any gym is not knowing what you're walking into. So here it is, start to finish.

A coach briefing the group at the start of a session at Apex Coaching
  1. 01

    Apply online.

    Takes two minutes, and costs nothing. Applications for each intake close Friday at 7pm.

  2. 02

    The intro session.

    10:15am on any Saturday that suits you. Meet your coach, see the gym, and learn the basics alongside other people just starting out. Nobody's ahead of you.

  3. 03

    Monday. Off we go.

    Your first proper week: book up to 3 x 45-minute coached sessions at times that suit your schedule... they can change each week or stay the same. Mornings from 6:10am, lunchtime, evenings up to 8pm, and Saturday mornings too.

  4. 04

    Six weeks with your coach.

    Check-ins numerous times a week, help with nutrition and diet, and a plan for the weeks when life gets messy. Consistency that can survive a bad day, a work trip, or half term.

Results.

Trusted by 700+ people in Sale.

Most of them never lifted a weight before they walked in. Here's what they say... word for word, from our Google reviews.

★★★★★

"I've never really been a ‘gym person’... Joined full-time after completing the 6-week taster sessions, and it's been one of the best decisions I've made. My overall fitness and strength have improved massively."

Stu S via Google
5.0 Google rating

Across 70+ reviews from members in Sale... every one of them five stars.

★★★★★

"...have always dropped out after about 6 months. Apex have developed a system where you are accountable to not only yourself but also the other members of the gym. My journey with Apex started with the six week challenge, and I have now attended over 200+ sessions."

Dom M via Google
★★★★★

"As a 50 something male the thought of attending a gym was daunting but all the staff and members are so friendly and supportive... As a result I am now fitter than ever."

Pete S via Google
★★★★★

"I wanted to continue training when pregnant and I can honestly say that goal has been achieved... I've never felt pressure to do more than I can, and most importantly have always felt safe."

Gabby via Google
★★★★★

"Having transferred from a female only gym I was a little apprehensive about the mixed sessions, but I need not have worried... there is absolutely no cliquiness or one upping, everyone is supportive and encouraging."

Charlotte S via Google
★★★★★

"This is the first time in my life I have managed to consistently exercise and actually enjoy it! It's a great set up (turn up and do what you are told to do so no thinking!)"

Jo S via Google
Read all our Google reviews →
Amina · member story
Rosie · member story
Sean · member story
Katie · member story
Nikhita · member story

The 6-Week Foundations Programme.

Nothing left for you to figure out.

Six weeks, and here's everything that's included to help you feel strong and confident:

  • Up to 3 x 45-minute coached sessions every week
  • Your own coach, who knows your name and your specific goals
  • Check-ins numerous times a week, and honest accountability
  • Help with nutrition and diet, without it taking over your life
  • A community of other like-minded, awesome people, and socials to help you stick to it and make it fun

Love it, and you carry on as a fully fledged member. If it's not for you, we part ways with no hard feelings.

Applications close Friday 7pm. Intro session any Saturday, 10:15am. Then you can start Monday.

Applying takes two minutes and costs nothing... we'll send all the details over and have a chat first.

A coached session in progress at Apex Coaching, with stations set up and members training
Apex Coaching · Sale
Dan Rogerson, founder and head coach of Apex Coaching

Why We Started Apex.

Gyms should help build people, not break them.

We started Apex in 2022 to help show normal, busy people who live near Sale how you can feel incredible, whilst making the gym fit around your life with no impact.

Apex was born out of frustration with going to gyms where all they care about is breaking you and thrashing you, with zero consideration for how you feel the rest of the day you're not in the gym, and no consideration for your life or your schedule.

We believe all of us can be consistent. You just have to be met where you're at right now, and shown how healthy habits around exercise and diet CAN exist around your busy life.

It is possible, and you deserve it.

Dan Rogerson Founder & head coach

FAQ.

Things people ask us.

I've never lifted a weight before. Is that a problem?

Most of our members hadn't either. Every session is coached start to finish, and your first week begins with a proper intro session, so you're never left guessing what to do.

I'm worried I'm not fit enough to start.

You don't need to be fit before you walk in. Every exercise scales to where you are on the day, and your coach handles the adjusting so you don't have to think about it.

When are the sessions?

Monday: 6:10am, 7am, 7:50am, 9am, 9:50am, 12:15pm, 4:30pm, 5:30pm, 6:20pm and 7:10pm. Tuesday to Thursday: 6:10am, 7am, 7:50am, 9:30am, 5:30pm, 6:20pm and 7:10pm. Friday: 6:10am, 7am, 7:50am, 9am, 9:50am, 12:15pm, 4:30pm, 5:30pm and 6:15pm. Saturday: 7am, 8am and 9am, with intro sessions at 10:15am. You pick the times that fit your week, and you can vary them week to week.

What if I can't make three sessions every week?

Life happens. The timetable is flexible, and your coach helps you find a rhythm that survives a bad week, a work trip, or half term. One session in a chaotic week beats zero every time.

Am I locked into a contract?

The programme is six weeks. After that, if you love it, you choose the membership that works best for you. If it's not for you, we part ways with no hard feelings.

Where are you?

Unit 1, Network House, 12 Danefield Road, Sale M33 7GE. Near The Bridge Inn, just off Dane Road. It's a big white building, says Network House on the top... can't miss it!

Apply to join the 6‑Week Foundations Programme.

Leave your details and we'll send all the info over email and message. We'll chat, discuss your goals and see if we're a good fit to help you... zero pressure or hard sell.

Applications for this week close Friday 7pm. Prefer Instagram? Message us @apexcoachingsale. Dan, the owner, replies.